The Absurdity Index

Welcome to the place where logic breaks down, not with a bang but with $500 bottles of brake fluid, obsolete prestige rituals, and the faint smell of an overheated AMEX Centurion. The cars below are not “bad cars” in the ordinary sense. The Absurdity Index measures the distance between what a luxury car was supposed to do and what its maker actually built. Price matters. So does engineering excess, theatrical self-importance, social function, depreciation logic, and the mismatch between purpose and execution. A car can be magnificent and still score highly if the machine, the market, and the myth are all pulling in different directions. The control car below calibrates the instrument: technically brilliant, emotionally barren, and almost completely sane.

[Control] 0/10: Lexus LS400. Anhedonia as perfection.

The LS400 is here because it shows what the Index is not measuring. It does not punish discipline, durability, or engineering competence. Toyota spent an extravagant amount of effort to make a car behave with absolute rationality, then delivered exactly that. No noise, no vibration, no sharp edges, and, for many, no discernible pulse. This is the car that proved you could smother joy and call it refinement. Perfection becomes its own punishment: Plato’s cave by way of ISO-9001, where the only sin is smiling at the wheel.

Project F1, meaning Flagship 1, not Formula One, reportedly consumed $1 billion, engaged 4,000 engineers, and had not a single meeting chaired by anyone with a detectable sense of mischief. Critics likened its precision to a Rolex, but this was the Oysterquartz: impressive, correct, and faintly bloodless. Liquid-filled engine mounts meant that at 145 mph on the dyno, the stacked crystal champagne glasses stayed put. The NVH isolation made a sensory deprivation tank feel busy. The electroluminescent gauges made contemporary aircraft instruments look like props from a school play.

When 8,000 cars needed a recall, Lexus dispatched white-gloved technicians to collect and return each one, setting the customer service bar so high that Munich and Stuttgart are still pretending not to look up.

2/10: Mazda 929. Luxury witness protection.

Against the Lexus, the final U.S.-market Mazda 929 earns its low score by failing in a much quieter way. It is not absurd because it is excessive. It is absurd because the mismatch is so neatly concealed. When is the last time you saw one of these? Odds are Bill Clinton was still in office. The last 929 was dignified but so understated that it is almost memorable only in hindsight, its super-wide C-pillar and gentle curves daring you to care. It was the perfect car for someone whose answer to “what do you drive?” is “a car.” Mazda brought this genuinely odd large sedan to the U.S. with little visible reason to exist and priced it within reach of the new luxury establishment. That is not madness. It is more like a zoning variance for confusion.

In Japan, the same basic car, sold as the Sentia, could be had with four-wheel steering and a solar-powered vented roof. Those features might have given American Acura Legend buyers, or even BMW 525i shoppers, a reason to lean forward. But Americans got none of that. They got a sedan that looked larger than it was, dressed up in space-age restraint, with no real party tricks under the skin and a loaded price in the mid-$30s, close enough to a Lexus LS400 to make the question unavoidable: what, exactly, was Mazda asking the buyer to believe?

Mazda built a spaceship for the Japanese market and brought it here as a movie prop: all the set dressing, none of the special effects. The 929 was outclassed by the Legend, overshadowed by Lexus, and too expensive to be anonymous on purpose. It faded away holding up anonymity as its final subversive luxury.